AI Insights · Timothy · April 2023
Top 5 Virtual Fitness Programs on iOS in Ireland Q1 2023
Discover the performance of the top 5 virtual fitness programs on iOS in Ireland during Q1 2023, including trends in downloads, revenue, and active users.
The first quarter of 2023 saw significant activity in the virtual fitness app market on iOS in Ireland. Here's a detailed look at the performance of the top 5 apps: Fitbit: Health & Fitness, Strava: Run, Bike, Hike, StepsApp Pedometer, AllTrails: Hike, Bike & Run, and Map My Run by Under Armour.
Fitbit: Health & Fitness experienced a fluctuating trend in weekly revenue, peaking at around $11K in early January and late January. Weekly downloads saw a consistent decline from 4K in late December to around 720 by the end of March. Meanwhile, weekly active users showed some variability, starting at 14.8K in late December and ending at 14.5K in late March.
For Strava: Run, Bike, Hike, weekly revenue showed a notable increase, with a peak of approximately $9.4K in late February and $8.9K in mid-March. Weekly downloads fluctuated, starting at 714 in late December and ending at around 693 in late March. The app maintained a stable number of weekly active users, hovering around 18K throughout the quarter.
StepsApp Pedometer saw a steady increase in weekly revenue, peaking at around $459 in late January. Weekly downloads showed a downward trend, starting from 667 in late December and decreasing to around 411 by the end of March. Weekly active users remained relatively stable, with figures around 7.2K in late December and late March.
AllTrails: Hike, Bike & Run displayed a steady revenue trend, peaking at approximately $2.8K in mid-January and mid-February. Weekly downloads fluctuated, starting at 465 in late December and ending at around 441 in late March. Weekly active users showed a slight decline, starting at 1.3K in late December and dropping to around 1.1K by mid-March, before recovering to 1.07K in late March.
Lastly, Map My Run by Under Armour experienced a steady increase in weekly revenue, peaking at around $805 in mid-January. Downloads remained relatively stable, starting at 350 in late December and ending at 351 in late March. The app’s weekly active users showed growth, starting at 3.7K in late December and reaching 4.8K by the end of March.
For more detailed insights and data, visit Sensor Tower.
